Innovation in Action (IIA) is a Michigan based company comprised of a network of leading automative executives and academic experts. IIA has experience working with companies across a variety of industries around the world. Our work focuses on helping companies innovate through the development, implementation and assessment of outcome based strategic initiatives.

IIA blends systems engineering, design thinking and adaptive business models with an industry 4.0 mindset and an emphasis on human talent. IIA uses a series of human centered, structured systematic innovation tools and techniques including validated outcome-based assessment models.

IIA’s work focuses on three practice areas; strategy development, talent development and innovation development. Our clients include global OEMs, Tier 1 & 2 suppliers and IT and software companies. We also serve privately controlled midsized clients across a variety of industries including manufacturing, medical devices, custom home building, logistics and construction.